Inspired, Experienced Investment.

Elm Property Investors offer
investment opportunities for
sophisticated investors.

Elm Property Investors was launched in 2022; the partnership between Julian Lodge and Adam O’Donoghue was borne out of a 15-year relationship formed whilst building the Primewest business ahead of an ASX-listing in November 2019, followed by a takeover of the business by Centuria Capital mid-way through 2021.

The Directors oversaw the acquisition, development and asset management of more than $5b of Australian commercial real estate. Sectors included office, industrial, daily needs retail and large format retail in all states of Australia. This depth of experience allows us to be connected across the industry to investment partners, agents, financiers, industry participants and tenants.

The Directors pride themselves on building long-standing, respectful relationships with all stakeholders involved which will assist in
delivering optimal returns for investors. This includes a very hands-on asset management approach by both Directors to ensure our assets are well positioned with sustainable tenants and long-standing relationships with our contractors.

Julian Lodge


Julian has over 25 years’ experience in the property industry. He joined Primewest in 2002 and as Chief Investment Officer he was directly responsible for overseeing the growth in the commercial property portfolio from $200m when commencing, to in excess of $5.5bn when he left Primewest in 2021. His industry connections and market reputation are beyond reproach and experience extends to property funds management, capital raising, acquisition and disposal, property development and the asset management of property investments.

He is a Senior Associate Member of FINSIA and a qualified Real Estate Agent. He was a Board member on the Property Council of Western Australian Divisional Council for over 10 years stepping down in 2021.

Adam O’Donoghue


Adam has over 17 years’ experience in the property industry and for more than 13 years was the Head of Asset Management at Primewest. He commenced asset managing the national portfolio of circa $750m in April 2007 and moved to the role of Group Head of Distribution within the business when the portfolio had grown to circa $4.5b.

His experience extends to property funds management, capital raising, property development and the asset management of property investments. Adam holds a Bachelor of Commerce.